Nordstrom
Brand Strategy & Positioning • Private-Label & Capsule Brand Development • Naming, Architecture, and Voice/Tone Systems • Brand Guidelines & Tool Kits • Print Production • Photography Art Direction • Vendor Coordination & QC across Retail • Cross-Functional Partnership with Merchandising, E-Comm, and Store Ops
Nordstrom Rack
Brand Strategy & Positioning • Private-Label & Capsule Brand Development • Naming, Architecture, and Voice/Tone Systems • Brand Guidelines & Tool Kits • Print Production • Photography Art Direction • Vendor Coordination & QC across Retail • Cross-Functional Partnership with Merchandising, E-Comm, and Store Ops
Analog Heart Creative Studio
Positioning & Architecture • Sub-Brand Architecture • Brand Voice • Visual Systems • Brand Guidelines & Tool Kit • Sales & Growth Assets • Demand Gen • Content Engine • Ops & Enablement
Kringles Filling Station
Theme & Storyworld • Campaign Creative • Guest Journey • On-Site Experience • Community & PR • Production Mastery • Omnichannel Rollout • Analytics & Optimization • Collaboration • Retail Visual Merchandising
